Make Your Leaders' Expertise More Visible, Credible and Influential.
Leadership Influence in the AI Era. AI is changing how clients discover expertise and decide who to trust. Our programme helps senior leaders strengthen their visibility, credibility and influence to support your organisation's reputation and growth.
Your Organisation Has the Expertise. But Will It Be Found in the AI Era?
Your senior leaders hold valuable knowledge and client insight. But as AI changes how people discover expertise, being good at what you do may no longer be enough.
Many leaders are unsure what they should be known for or how to communicate their expertise without feeling self-promotional. Meanwhile, Marketing teams are often left trying to create their voice for them.
The opportunity isn't to turn leaders into content creators. It's to make the expertise already within your organisation more visible and influential.
Introducing Leadership Influence in the AI Era
Developed by Scaffold Coaching and Claire Austin, this practical, coaching-led programme brings leadership development and marketing expertise together.
We help senior leaders find their voice, communicate their expertise and build authentic influence, while strengthening alignment between Leadership, Marketing and commercial priorities.
What Will Your Organisation Gain?
By the end of the programme, your leadership team will have:
A clearer leadership voice — Know what your organisation and its leaders should be recognised for.
Greater confidence and credibility — Communicate expertise with authenticity.
Stronger thought leadership — Turn knowledge into compelling stories and perspectives.
Better alignment with Marketing — Connect leadership visibility with commercial priorities.
A practical 120-day plan — Build sustainable habits and turn learning into action.
The programme combines development for the wider senior leadership team with focused individual support for three priority leaders.
How the Programme Works
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Half-day face-to-face workshop
Explore how AI is changing trust and discoverability, and identify the expertise and perspectives your organisation wants to be known for.
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Half-day virtual workshop
Learn to communicate expertise, tell compelling stories and use LinkedIn strategically and authentically.
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Individual support for three priority leaders
Develop each leader's authority, thought-leadership themes and opportunities to strengthen their influence.
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90-minute virtual follow-up
Review progress, overcome barriers and strengthen accountability for the 120-day action plans.
Who is it for?
Designed for organisations with deep technical expertise that want their senior leaders to play a more visible and influential role.
Particularly relevant for executive teams, subject-matter experts and Marketing leaders looking to strengthen executive visibility and align thought leadership with business priorities.
Meet the programme facilitators
Leadership Meets Marketing Expertise
Claire Austin — Executive Influence, LinkedIn and AI
Claire spent several years at LinkedIn working with organisations including Google, Amazon and EY, helping marketing leaders strengthen executive influence. She has also developed and delivered AI enablement programmes.
Rachael Sullivan — Leadership Development and Coaching Psychology
Rachael brings over 20 years of experience in marketing, communications and leadership, alongside a Master's in Coaching Psychology. She specialises in helping senior leaders build self-awareness, confidence and lasting behavioural change.
Together, we help organisations make their leaders' expertise more visible without compromising authenticity.
Is Your Leadership Expertise Getting the Visibility It Deserves?
Let us help you explore how your senior leaders could strengthen their voice, credibility and influence in an AI-shaped world.
Book a complimentary 45-minute Leadership Discovery Session to discuss your organisation's priorities and whether this programme is the right fit.